Models, templates and operating notes from running real stores in Egypt. Take what’s useful.
Finances
MER Calculator
Work out your true marketing efficiency ratio across ads, revenue and margin — not just ROAS.
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Finances
Pricing Calculator
Set prices that survive discounts, COD fees and returns, built from real store numbers.
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PDFs
Ecommerce Taxes in Egypt
What you actually owe: VAT, customs, and the filings most stores miss entirely.
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Tech Products
AutoDM Reply
Automate first-touch replies on Instagram and WhatsApp without sounding like a bot.
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Spreadsheets
Landed Cost Calculator
Supplier price to Cairo doorstep, with shipping, customs and clearance all included.
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Spreadsheets
COD Reconciliation Tracker
Match courier payouts against orders and catch the cash that never came back.
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Spreadsheets
Courier Comparison Sheet
Cost, coverage and return rates across Egyptian couriers, compared side by side.
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Finances
Break-even ROAS Calculator
The minimum ROAS you need before an ad set is quietly losing you money.
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PDFs
Supplier Vetting Checklist
Twenty questions to ask a Chinese supplier before you send the first deposit.
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Notion Templates
13-Week Cashflow Forecast
Thirteen weeks ahead, so restock decisions stop surprising you at the worst time.
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